Articles on: Opt Outs & Removals

How Optery Works for California Residents Under the California Delete Act and DROP System

The California Delete Act (SB 362) is a state law that required the California Privacy Protection Agency (CPPA) to establish a centralized platform called the Delete Request and Opt-Out Platform (DROP) to serve as a one-stop place where California residents can submit their CCPA rights requests to data brokers registered in California.


The Delete Act allows Authorized Agents like Optery to assist in a consumer's deletion request after the consumer has verified their California residency through the state-approved identity verification procedures. The specific procedures for Authorized Agents to utilize the DROP system are being finalized.


While the DROP system is officially available for consumers to verify their residence and submit requests as of January 1, 2026, data brokers will not begin processing those requests until August 1, 2026. Because data brokers have 45 days to fulfill deletion requests, consumers could start to see results beginning September 15, 2026.


In the meantime, continuing to use Optery provides several benefits:


  1. Immediate Action: Optery continues to submit individual opt-out and deletion requests directly to data brokers today. You do not have to wait until August 2026 for brokers to begin processing your removals.
  2. Greater Coverage: Our database includes data brokers that may not be registered in California or covered by the DROP system. Including Expanded Reach, Optery currently covers 630+ data brokers automatically versus the DROP system's 500+ data brokers. Including Custom Removals and Expanded Reach, Optery currently covers 1,350+ data brokers versus the DROP system's 500+ data brokers.
  3. Continuous Monitoring and Removals: While DROP requires brokers to check for new requests every 45 days starting in August 2026, Optery’s automated systems work continuously to find paying customer profiles and request removal of your personal information from the web. For paying customers, we perform multiple scans per month.
  4. Proactive Web Searches and Scans: Optery proactively searches the web for data broker exposures and provides before and after screenshot removal verification.
  5. Removals Verification: The DROP system does not offer proactive monitoring or screenshots removal verification.
  6. Outdated Content Removal from Search Engines (e.g. Google and Bing): Optery proactively removed outdated search results from search engine results page caches.
  7. Proven Results: Optery has served hundreds of thousands of paying customers since 2021. The DROP system is new as of 2026 and its effectiveness still unknown and unproven at this time.

Updated on: 07/01/2026

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