Primary Opt Out URL is the link each data broker provides for submitting opt-out requests directly. You'll find it under "show more" on that broker's row in your data broker table. It's what you'd use to submit a removal request yourself, outside of Optery.

Protect your email before you use it

Use a disposable email address when contacting a data broker, whether by email, postal mail, or web form, never your primary one. Data brokers commonly add anyone who contacts them, even to opt out, to their own marketing lists and databases.

A disposable email is simply any address that isn't your main one and isn't tied to your real identity, for example a free Gmail or Outlook account created just for opt-out requests, like myprivacyoptoutrequests@gmail.com.

How Optery handles this for you

On Paid Plans, Optery submits removal requests using disposable email addresses it manages on your behalf. Your real email address is never used to contact data brokers.

Primary Opt Out URL vs. Link to Profile

These are two different links serving different purposes. Primary Opt Out URL is where you submit a removal request. Link to Profile is where your exposed data is publicly visible. You'll typically use Link to Profile to confirm the match before submitting a request through Primary Opt Out URL.

FAQ

Do I need to use Primary Opt Out URL if I'm on a paid plan?

No. Optery submits the removal request for you automatically. Primary Opt Out URL is only relevant if you're opting out yourself.

What if I don't have a disposable email address?

Any free email account not tied to your real identity works, created specifically for opt-out requests.

Why does it matter which email I use?

Data brokers often add anyone who contacts them, including people opting out, to their marketing and data lists. A disposable address keeps that separate from your real inbox.

Updated on: 25/09/2026