How does Expanded Reach work?
Optery's standard subscription plans (i.e. Core, Extended, Ultimate) are differentiated in the data removal industry with (a) automated direct opt out submissions via APIs and web forms, (b) verified removals with 95+ before-and-after screenshot pairs on average, and for Extended and Ultimate, (c) a "humans + machines" approach combining the industry's most advanced opt out automation with expert human privacy agents to maximize removals effectiveness.
Optery also offers the Expanded Reach feature as an optional, free, add-on for Ultimate plan customers. With Expanded Reach, we provide coverage for data brokers who do not meet Optery’s rigorous standards for removal verification, but that still provide an opt out viable mechanism. Data brokers covered by the Expanded Reach feature typically do not post and sell information publicly, but instead do so privately and in the shadows behind the scenes, and so it can be more difficult to provide verifiable opt out statuses. Although these data brokers are not as readily accessible as those who post information publicly, they still pose risks for data exploitation and harm, and so we recommend submitting opt out requests to them. The Expanded Reach feature is free to activate for Ultimate users, and increases the number of data brokers we will remove you from.
Similar to our Custom Removals feature, the Expanded Reach feature functions as staging area for standardization of data broker opt out processes before they are fully productized and added to one of standard subscription plans for default coverage (e.g. Core, Extended, Ultimate). Until then, Expanded Reach opt out statuses are more limited.
Maximizes the data brokers you're removed from
Does not give a free pass to data brokers who sell your information privately, as opposed to the data brokers who do publicly on the open web
Helps develop opt out methodologies for the coverage of more data brokers in Optery's standard subscription plans (e.g. Core, Extended, Ultimate)
For the purpose of submitting your opt outs, may send your personal info (e.g. full name, city and state) to data brokers that didn't have it in the first place or that you don't care about
Ensure you are on the Ultimate plan or visit https://app.optery.com/plans to upgrade
Make sure you have signed the Limited Power of Attorney
Click on the Expanded Reach tab in your Dashboard
Confirm you want to join the program
That’s it! You can turn this off at any time to stop any future opt outs for data brokers on this list.
Optery also offers the Expanded Reach feature as an optional, free, add-on for Ultimate plan customers. With Expanded Reach, we provide coverage for data brokers who do not meet Optery’s rigorous standards for removal verification, but that still provide an opt out viable mechanism. Data brokers covered by the Expanded Reach feature typically do not post and sell information publicly, but instead do so privately and in the shadows behind the scenes, and so it can be more difficult to provide verifiable opt out statuses. Although these data brokers are not as readily accessible as those who post information publicly, they still pose risks for data exploitation and harm, and so we recommend submitting opt out requests to them. The Expanded Reach feature is free to activate for Ultimate users, and increases the number of data brokers we will remove you from.
Similar to our Custom Removals feature, the Expanded Reach feature functions as staging area for standardization of data broker opt out processes before they are fully productized and added to one of standard subscription plans for default coverage (e.g. Core, Extended, Ultimate). Until then, Expanded Reach opt out statuses are more limited.
Expanded Reach - Pros
Maximizes the data brokers you're removed from
Does not give a free pass to data brokers who sell your information privately, as opposed to the data brokers who do publicly on the open web
Helps develop opt out methodologies for the coverage of more data brokers in Optery's standard subscription plans (e.g. Core, Extended, Ultimate)
Expanded Reach - Cons
For the purpose of submitting your opt outs, may send your personal info (e.g. full name, city and state) to data brokers that didn't have it in the first place or that you don't care about
How to Activate Expanded Reach?
Ensure you are on the Ultimate plan or visit https://app.optery.com/plans to upgrade
Make sure you have signed the Limited Power of Attorney
Click on the Expanded Reach tab in your Dashboard
Confirm you want to join the program
That’s it! You can turn this off at any time to stop any future opt outs for data brokers on this list.
Updated on: 12/02/2025
Thank you!